Backdrop Launches a Nostalgic Trio of Barbie-Inspired Paint Colors

September 08, 2022

Backdrop Launches a Nostalgic Trio of Barbie-Inspired Paint Colors

Fresh off their first ever wallcovering release, paint brand Backdrop is launching a new paint collection brimming with nostalgia. The trio of paint colors – Barbie Dreamhouse Blue, Barbie Dreamhouse Pink, and Barbie Dreamhouse Purple – celebrate the 60th anniversary of one of the most iconic homes ever. If you have ever been even the tiniest fan of Barbie, you know all about the Barbie Dreamhouse, but what you might not know is that Barbie bought her first Dreamhouse in 1962, before women could open their own bank accounts. Sharing the brand’s sense of optimism, creativity, and play, Backdrop’s new collection marks the first collaboration Barbie has done with an American paint brand. Now, Barbie fans can add a bit of the Barbie Dreamhouse into their own homes! In the meantime, enjoy the Backdrop x Barbie genius dioramas below:

three paint blobs in aqua, pink, and purple

L to R: Barbie Dreamhouse Blue, Barbie Dreamhouse Pink, and Barbie Dreamhouse Purple

Like regular homes, the Dreamhouse has undergone renovations over time to keep up with the latest architecture and interior design trends. Despite its many transformation, it consistently remains one of the top-selling toys since its release. Barbie herself has continued to evolve – she’s had over 200 careers in her lifetime.

“We could not be more excited to collaborate with Barbie, one of the most iconic and beloved brands in the world. It has been a joy to work on this collection of colors and create a palette that allows Barbie fans, new and old, to bring a piece of the Dreamhouse into their own home,” says Natalie Ebel, Co-Founder of Backdrop. “Backdrop has always seen color as the most impactful way to transform your space and approached painting as a joyful form of self-expression. As a mother of two young daughters and a woman of Filipino descent, this partnership also has a lot of personal meaning. Barbie’s continuous evolution and spirit of inclusivity provides incredibly powerful role models for young boys and girls.”

The Barbie Dreamhouse has given dreams a home for 60 years and had an impact on multiple generations, encouraging endless hours of play. Inviting fans to immerse themselves in Barbie’s world and bring her iconic style to life in their own environment with the Backdrop x Barbie paint collection is a perfect way to celebrate this milestone anniversary.

– Aimee London, Vice President, Global Franchise Marketing at Mattel

Like the Barbie brand, Backdrop is committed to doing their part to leave behind a better world for upcoming generations. All Backdrop paint is Green Wise certified, low-VOC, and the first-ever Climate Neutral Certified paint brand.

Barbie Dreamhouse Blue is the same dreamy blue you’ll find on the iconic Barbie Dreamhouse pool.

Barbie Dreamhouse Pink is the true Barbie pink you’ve dreamt about since childhood. If you’ve ever wanted to live out your Barbiecore dreams, this pink is for you!