One Tiny Home Builder’s Big, Big Plans to Bring Its Space-Age Prefabs to the Masses
Looking at SpaceX and Apple as inspirations, Nestron says it will launch its first concept stores in Las Vegas, Houston, and Fort Lauderdale in June 2023.
For years, tiny homes have been gaining ground in U.S. cities like Durango, Colorado, Fresno, California, and Flat Rock, North Carolina. Until recently, however, buyers seeking options for an alternative, eco-conscious lifestyle, extra income from a rental property, or simply an affordable place to live mostly had to do the legwork themselves. (The HGTV series is called Tiny House Hunters for a reason).
Soon, that could change. Nestron, the Singapore-based company behind futuristic prefabricated homes such as the 279-square-foot, galvanized steel-clad Cube Two (starting at $77K) and wood-wrapped Legend Two ($55K) wants to make it easier for potential buyers to see what they’re getting into, quite literally.
Although no one in the U.S. is currently living in one of its tiny homes, the company plans to open supermarket-sized retail showrooms in Las Vegas, Houston, and Fort Lauderdale in June 2023, followed by more in Japan, Europe, Australia, and New Zealand the following year. Nestron says it already has 15,000 preorders requiring $10,000 deposits from customers across those U.S. cities.
"The needs and calls of tens of thousands of market customers are our driving force," says Lawrence K., president of Nestron, who didn’t want to share his full surname. "Our goal in opening Nestron Centers is to realistically showcase the tiny home lifestyle we offer and to provide a more direct live experience and complete after-sales service."
See the full story on Dwell.com: One Tiny Home Builder’s Big, Big Plans to Bring Its Space-Age Prefabs to the Masses
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