Makeup Entrepreneur Deepica Mutyala Embraces All Hues
Deepica Mutyala sees the beauty in diversity—her community-driven beauty brand Live Tinted celebrates all skin tones.
When Live Tinted CEO and founder Deepica Mutyala first set eyes on Backdrop’s new limited-edition Speed Yellow paint inspired by Porsche, she loved the hue so much she immediately reached out to Backdrop founder Natalie Ebel, her longtime friend. "That yellow needs to be in our office!" she said, emphatically.
Porsche Speed Yellow made a splash in the early 1990s, with the sporty, vibrant hue first commanding attention on the 1991 Porsche 911.
Photo: Dwell Creative Services
Longtime friends Deepica Mutyala and Natalie Ebel bask in the glow of Porsche Speed Yellow at the freshly-painted Live Tinted office.
Photo: Dwell Creative Services
Deepica was attracted to the color not just because of the rich vibrancy of the hue, but because it serendipitously aligned with her beauty brand Live Tinted. Live Tinted’s bold signature color—an orange-yellow marigold—made a splash in a sea of millennial pink when the brand debuted in 2018. "In beauty, so many people use cool tones," shares Deepica. "I just wanted our brand to be the exact opposite of that. Have warm undertones to it; be a really warm, rich, and culturally-vibrant brand."
Although cool tones are usually favored in the beauty world because they are thought to photograph better, Deepica bucked industry norms with her fresh take on color when founding Live Tinted. "How can we do something ownable and different?" she asked herself. "Nobody was using a shade of orange or yellow like a marigold when we started in 2018."
Photo: Dwell Creative Services
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